OTD

OTD

Curated lifestyle platforms revitalizing underused commercial spaces.

HQ location
Seoul, South Korea
Launch date
Employees
Enterprise value
$201—302m
Company register number
1048656057
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$80.8m

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Total Funding000k
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OTD Corporation, founded in July 2014, specializes in revitalizing underutilized commercial spaces by developing curated food and beverage and lifestyle platforms. The company pioneered the "select dining" concept in South Korea, which involves creating premium, affordable food halls by gathering popular local restaurants into a single location. This approach serves as an alternative to traditional food courts, targeting the general public in large-scale malls, office buildings, and resorts.

The company was established by CEO Son Chang-hyun, who drew inspiration from the city-building video game SimCity and identified an opportunity to redevelop underperforming offline spaces. His vision was to create unique, customized value propositions for consumers who were moving away from mass-produced content. OTD, which stands for 'Open The Door,' reflects the company's mission to embark on new ventures. The business model involves identifying a space, designing a concept to maximize its value, and developing it into a platform. OTD has partnered with real estate developers and resort operators on various projects, sometimes participating as an equity partner in complex development projects, where it oversees the planning of commercial spaces.

OTD operates a portfolio of brands, including "Over the Dish," its initial multi-brand restaurant concept; "Power Plant," a collection of restaurants from Seoul's Itaewon district; and the "District" series of curated food malls. The company has expanded its offerings to include "Arc N Book," a lifestyle-oriented bookstore, and "Seongsu Yeonbang," a unique project described as a famous restaurant producer's union that connects offline platforms with online commerce. OTD operates in major department stores, shopping malls, and office buildings across South Korea.

Keywords: space regeneration, select dining, food and beverage platform, lifestyle content, commercial real estate development, offline platform, complex cultural spaces, multi-brand restaurants, urban regeneration, curated retail, restaurant curation, property value maximization, Arc N Book, Over the Dish, Power Plant, Seongsu Yeonbang, Son Chang-hyun, Korean F&B, commercial space planning, food hall operator

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