Otamiser

Founded in 2022 by CEO Bart-Jan Leyts, Otamiser is a hospitality technology company headquartered in Gent, Belgium, that specializes in online travel agency (OTA) ranking and revenue management. The company's creation stemmed from Leyts's efforts during the COVID-19 pandemic to improve the online performance of his parents' bed and breakfast on platforms like Booking.com. This led to the development of an algorithm that combines dynamic pricing with listing optimization to improve search rankings on OTAs.

Otamiser's core business revolves around its AI-driven platform that aims to increase the online visibility and profitability of hotels and vacation rentals. The company asserts it is the first to combine price optimization with online visibility optimization, resulting in an average revenue increase of 24% for its clients. Its primary product, Booster®, is an algorithm-based tool that manipulates numerous factors to improve a property's ranking on major OTAs like Booking.com, Expedia, and Airbnb. For the short-term rental market, the company developed AutoRank, a tool specifically designed to optimize Airbnb listings by automatically updating content every 48 hours based on search trends and guest behavior. The business model is based on providing these technology solutions to hoteliers and property managers, who are its primary clients.

The founding team includes Bart-Jan Leyts (CEO), Korneel Defauw (Co-Founder & CRO), Lucas Ballyn (CTO), Nils Casteur (CCO), and Jarne Vancompernolle (COO). The company started bootstrapped, achieving an annual recurring revenue of €1.8 million before securing its first funding round. In June 2024, Otamiser raised $3 million in a seed round led by Pitchdrive VC to facilitate global expansion, further develop its AI tools, and grow its commercial team, with the goal of scaling to 100,000 properties worldwide.

Keywords: hotel revenue management, OTA ranking optimization, dynamic pricing, hospitality technology, accommodation visibility, Airbnb optimization, vacation rental software, listing management, booking engine, AI-driven algorithm, property management system, RevPAR improvement, online travel agency, hotel tech, short-term rental, Booster, AutoRank, price optimization, guest booking, market data analysis