Orthopedic Driven Imaging

Orthopedic Driven Imaging (ODI) is a medical technology company founded in 2023, developing an ecosystem for patient-specific surgical imaging and planning. The company’s integrated platform combines low-dose fluoroscopic hardware with AI-driven software to provide real-time, dynamic 3D insights before, during, and after orthopedic procedures, creating a 4D, or kinematic-driven, paradigm. This technology aims to address the limitations of traditional 2D X-rays and high-cost CT systems, empowering surgeons with tools for personalized 3D surgical planning, intraoperative guidance, and postoperative evaluation.

The company's innovations are built upon decades of scientific research, including dynamic kinematic analysis pioneered by co-founder Dr. Scott Banks. The platform is designed to enhance surgical accuracy, reduce operating times, lower radiation exposure, and decrease costs. Initial prototypes have demonstrated value in procedures like total hip replacement by improving the visualization of pelvic rotation and the accuracy of implant positioning. ODI serves orthopedic surgeons in hospitals and surgical centers. The business model appears to be centered on the sale of its integrated hardware and software imaging platform to healthcare institutions.

In August 2025, Orthopedic Driven Imaging announced a strategic investment from the Innovation Center at Orlando Health Jewett Orthopedic Institute. This funding is intended to accelerate the development and commercial scale-up of its platform as it prepares for clinical deployments. The company is led by CEO Don Running. Co-founder Scott Banks, PhD, is a member of the Knee Society and has been instrumental in the scientific research underpinning ODI's technology.

Keywords: orthopedic imaging, surgical guidance, 3D imaging, 4D imaging, AI-driven software, medical technology, fluoroscopic hardware, surgical planning, intraoperative guidance, postoperative evaluation, kinematic analysis, low-dose radiation, medtech, surgical accuracy, personalized surgery, patient-specific imaging, total hip replacement, surgical navigation, medical devices, healthcare technology