ortak

Ortak, established in April 2022, is a social investment platform operating in the Turkish market, designed to provide accessible investment tools to a broad user base. The company was co-founded by Aydın Doğan Yalçındağ, who previously founded the successful Turkish streaming service BluTV, and Anıl Mertol. This background in building a major digital consumer service underscores the user-centric approach of their new financial technology venture.

The platform, which welcomed its first users in 2023, enables individuals to invest in Borsa Istanbul stocks and a portfolio of over 100 cryptocurrencies. A central feature of the Ortak application is its social investing and copy-trading capability. This allows users to view the public portfolios and transaction histories of other investors on the platform, and automatically replicate their trading strategies with a single click, aiming to lower the barrier to entry for novice investors.

Ortak's business model generates revenue through a 0.15% commission on cryptocurrency transactions, while offering zero-commission trading for stocks on Borsa Istanbul to attract users. The firm operates through partnerships with licensed entities; stock trading services are provided by Blupay Securities Inc., an authorized brokerage firm, and cryptocurrency services are handled by Blutrade Cryptocurrency Trading Platform Inc. User assets are held in secure environments, with stocks safeguarded by Turkey's Central Securities Depository (MKK) and cryptocurrencies stored using Fireblocks technology.

Keywords: social investing, copy trading, fintech, investment platform, Turkish market, Borsa Istanbul, cryptocurrency trading, stock investing, retail investors, financial technology, Aydın Doğan Yalçındağ, Anıl Mertol, Blupay Securities, Blutrade, portfolio management, digital assets, zero commission stocks, investment app, Turkish startups