Ornativa.com

Ornativa.com, founded in 2014 by Nabarun Chakrabortty, Mangal Chakrabortty, and Suptotthita Neogi, operates as an online brand specializing in fast-fashion jewelry. The company targets contemporary fashion enthusiasts by integrating modern manufacturing techniques with an e-commerce platform.

The founding of Ornativa was driven by Nabarun Chakrabortty's interest in technology, which he combined with a business inclination that reportedly began at age 17. This technological focus is central to the company's operational strategy, which utilizes 3D printing, CAD-CAM, and virtual inventory systems. This approach aims to enhance product quality while simultaneously reducing production costs and manufacturing times by a claimed 40%. The business model is direct-to-consumer (D2C), selling its products exclusively through its online portal.

Ornativa's product line consists of fashion jewelry, with the primary value proposition being its 'just-in-time' manufacturing process. This allows the company to maintain a virtual inventory, producing items as they are ordered. This model minimizes the financial burden of unsold stock, a common challenge in the fast-fashion industry. The use of technologies like AI and virtual reality is intended to create a more sustainable and engaging customer experience.

The company has progressed through several key milestones, securing a total of $71.2K in funding over two rounds from investors including Spark10 and ShopClues. It is a graduate of multiple accelerator programs, namely Microsoft Ventures, Spark10, and Silicon Road - NUMA. Ornativa was also the winner of the ShopClues' "Next Big E-preneur" challenge. As of March 2018, the founders retained the largest shareholding at 84.14%.

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