Orijin

Orijin is a technology company specializing in providing a platform for authenticating and tracing products using artificial intelligence. The company leverages AI-powered computer vision and what it terms "product fingerprints" to create unique digital IDs for individual items without the need for traditional markers like QR codes, NFC, or RFID tags. This allows brands and their customers to verify the authenticity of a product by simply using a smartphone camera.

The platform is designed to combat counterfeiting, a significant problem in industries such as luxury goods, pharmaceuticals, and automotive parts. Beyond authentication, Orijin's technology enables product traceability throughout the supply chain and facilitates direct-to-consumer engagement. The business model appears to be B2B, targeting brands that need to protect their intellectual property, secure their supply chains, and gain deeper insights into their products' lifecycle after the point of sale. The service helps companies prevent revenue loss, protect their brand reputation from counterfeit goods, and enhance customer trust.

Founded in 2021 by Daniel J. Ha and Justin Lee, Orijin has its roots in their shared experiences with counterfeit products. The co-founders, who have known each other since middle school, were motivated to create a solution that was both secure and seamless. Their journey began with an initial focus on the automotive industry before expanding to address a broader market. The company has participated in the Alchemist Accelerator program.

Keywords: product authentication, anti-counterfeiting, supply chain traceability, computer vision, AI-powered authentication, brand protection, product fingerprinting, digital identity, counterfeit detection, luxury goods authentication, pharmaceutical security, direct-to-consumer engagement, supply chain security, IP protection, product verification, mobile authentication, SaaS, B2B, traceability software, product lifecycle management