Originate

Originate, Inc. operates as a digital transformation partner for established enterprises and high-growth startups, focusing on creating and implementing custom software solutions. Founded in 2007 by serial entrepreneur Rob Meadows, the firm leverages a 15-year history in digital product development to solve complex business challenges. Meadows, who holds bachelor's and master's degrees in computer engineering and science, previously founded mobile software firm Lumitrend, which was acquired by Asurion in 2006. His background includes roles at IBM and a history of entrepreneurship dating back to his youth, experiences that shaped Originate's vision of turning ideas into tangible products.

The company's business model is centered on a partnership-based approach, working closely with clients to build and reimagine digital products. The firm's revenue is generated through providing a suite of services that spans the entire product lifecycle. This includes initial ideation and conceptualization, where AI is used to analyze market dynamics and inform product roadmaps. It extends to Minimum Viable Product (MVP) development, employing AI technologies to accelerate coding, testing, and iteration. For established companies, Originate focuses on modernizing legacy systems and optimizing operations through automation to enhance productivity and reduce inefficiencies.

Originate serves a diverse client base, ranging from startups to large corporations such as Cisco, Starbucks, and BlackRock. The company operates in the IT consulting and outsourcing sector, designing and building custom software with a focus on speed to market and business impact. For instance, the firm developed a cloud-based data analytics platform for a data services company and created a workflow automation solution for a commercial real estate firm that significantly improved agent productivity. Headquartered in Los Angeles, California, Originate has a global presence with multiple offices and is privately held with backing from private equity.

Keywords: digital transformation, custom software development, AI-powered solutions, product roadmapping, MVP development, operations optimization, tech modernization, legacy system reimagination, workflow automation, data analytics platform, IT consulting, enterprise software, Rob Meadows, cloud solutions, business process automation, digital innovation partner, application development, technology consulting, strategic partnerships, product engineering