Original Life
A wedding media tech company.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor investor investor | €0.0 | round | |
* | N/A | JPY96.0m | Debt |
| Total Funding | 000k | ||
Original Life, Inc. operates in the Japanese bridal technology sector, providing digital solutions for both consumers and businesses. The company was established on April 15, 2015, by Jun Enomoto, who serves as the Representative Director. Enomoto's professional background includes roles as a media planner at McCann-Erickson and various positions at Recruit Co., Ltd., where he was involved in business planning for services like Zexy, a major Japanese wedding information magazine.
The firm's primary offering is "Wedding News," a portal application for couples preparing for marriage. This platform, targeting the Z-generation, provides a wide array of information, including real-life wedding reports, reviews of wedding venues, and articles to guide users through the planning process. A key feature of the app is its function as a meta-search service, allowing users to compare different wedding venue search platforms, full-service wedding production companies, and budget wedding service providers from a single interface. For its business clients, mainly wedding venues, Original Life provides "RAKUDA WEDDING," a SaaS-based customer management tool designed to improve operational efficiency and increase contract closing rates.
The company's business model is twofold. On the consumer side, it consolidates information to help couples make informed decisions, addressing the issue of information asymmetry in the wedding industry. On the B2B side, it provides digital transformation tools for an industry facing labor shortages. Revenue is generated through these digital services. The company has successfully raised capital to fuel its growth, including a Series B funding round that secured a total of 480 million JPY in January 2024, with investors such as H.I.S. Co., Ltd., and several venture capital firms participating.
Keywords: bridal tech, wedding planning app, Japan, Z-generation marketing, SaaS, digital transformation, wedding venue search, customer management, Wedding News, RAKUDA WEDDING, Jun Enomoto, meta-search, wedding information portal, B2C, B2B, marriage preparation, consumer insight, lifestyle app