Oright

Established in 2019 by co-founders Utkarsh Kapoor and Rame Kachroo, ORIGHT, legally known as Qboid Iotech Private Limited, is a Gurugram-based company focused on digitizing India's dairy supply chain. Kapoor, the CEO, brings over two decades of supply chain management experience from his time at American Express and Cognizant, providing a foundation for the company's operational strategies. Kachroo, the CTO, leverages his extensive background in software development and technology to spearhead the company's technical solutions.

ORIGHT operates in the dairy-tech market, serving dairy companies and farmers by enhancing transparency and efficiency in the milk procurement process. The company's business model is twofold, generating revenue through the one-time sale of its proprietary Internet of Things (IoT) devices and through a recurring Software-as-a-Service (SaaS) subscription for its platform. This approach addresses the critical need for modernization in the Indian dairy industry, which has historically faced challenges with milk adulteration and inefficient supply chains.

The company's core offering is a suite of IoT-enabled devices and a comprehensive mobile application that provides real-time data and analytics to all stakeholders, from farmers to end consumers. One of their key products, 'ORIGHT Sense', is a plug-and-play device that digitizes milk collection points by capturing data from existing milk analyzers and weighing scales and transferring it to the cloud. Another device, 'MilkoReader', can test for multiple adulterants and analyze milk composition parameters like fat and solids-not-fat (SNF) content in under a minute, ensuring quality at the source. The collected data is accessible via the ORIGHT mobile application, which allows for transparent procurement, instant rate updates, and direct payments to farmers, thereby fostering trust and improving the livelihoods of rural communities.

Since its inception, ORIGHT has achieved significant milestones, including onboarding major clients like Ananda, one of North India's largest private dairy companies. The company has successfully raised capital to fuel its expansion, including a seed funding round of $1 million led by Aeravti Ventures. This followed an earlier round where it secured $847,000 from Loyal VC and other investors, demonstrating investor confidence in its model to revolutionize the dairy sector.

Keywords: dairy-tech, agritech, supply chain management, IoT, milk traceability, food safety, dairy farming, milk quality testing, SaaS, farm to fork, dairy logistics, blockchain in agriculture, rural fintech, smart farming, livestock management, milk procurement, dairy analytics, cold chain management, food adulteration, agricultural technology