Organic Lab

Organic Lab Inc., founded on May 11, 2021, by CEO Hwang Jung-jun, is a South Korean company focused on making organic products more accessible and practical for daily life. The company operates as an e-commerce platform, curating and selling a range of lifestyle goods, food, and skincare items. Its business model centers on direct-to-consumer online sales through its website, organiclab.kr, which is hosted on the Cafe24 e-commerce platform.

The product lineup includes items such as organic cotton face masks, hemp towels, and food products like dried mango. The company also features products from other brands that align with its organic and natural ethos. A key service mentioned is "Godchi Buy," a group-buying service that directly connects consumers with international farms for products like tropical fruits from Southeast Asia. This indicates a business strategy that includes both curating third-party products and developing its own branded items, with an emphasis on supply chain integration from farm to consumer.

Organic Lab targets consumers interested in a healthy and organic lifestyle. The company has received recognition, winning the Korea Consumer Satisfaction Index No. 1 award in 2021. It has also engaged in international trade, securing an export contract with Japanese security firm ALSOK for its organic masks in October 2021.

Keywords: organic lifestyle products, e-commerce, direct-to-consumer, organic cotton masks, Korean beauty, sustainable goods, natural skincare, group buying, online retail, food products, wellness, consumer goods, Asian market, lifestyle brand