Organic Kitchen

Organic Kitchen is an internet-first brand providing certified organic grocery products, founded in 2020 by Krishnank Atrey, Monika Dhaka, Nikhil Hooda, and Sparsh Verma. Based in Gurugram, India, the company aims to provide authentic and traceable organic food, ensuring products are free from pesticides, artificial fertilizers, and preservatives. The product line includes a wide range of goods such as fresh fruits and vegetables, dairy, pulses, grains, oils, and snacks.

The company operates on a B2B2C model, supplying its products directly to consumers through its mobile app and franchised stores, as well as partnering with major online delivery platforms like Zepto, Blinkit, and Swiggy Instamart. It also supplies directly to corporate offices. The business targets health-conscious consumers aged 25-55 with upper-middle to high incomes. The company's mission is to promote sustainable agriculture and empower farmers by offering them fair pricing and support. Customers can trace the entire journey of their food from farm to kitchen, ensuring transparency and authenticity.

Co-founder and CEO, Krishnank Atrey, has a background in business and marketing, with an MBA from the Indian Institute of Management Rohtak and a degree in Electrical Engineering. His passion for fitness, stemming from a background in professional sports, inspired the venture. Since its inception, Organic Kitchen has raised $1.2 million in funding and was valued at ₹51.7Cr as of April 2023. The company has received accolades, including a Chief Minister's award for promoting organic farming.

Keywords: organic grocery, certified organic, traceable food, farm-to-kitchen, sustainable agriculture, online grocery delivery, healthy food products, Indian organic market, food and beverage, e-commerce, B2B2C grocery, fresh produce delivery, organic fruits, organic vegetables, Gurugram startup, health-conscious consumers, food transparency, agricultural technology, food supply chain, empowering farmers