Order Eat
A platform that aims to revolutionize the way school cafeterias operate in Latin America by digitalizing them and involving parents in their children's nutrition through an app.
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OrderEAT is a Uruguayan company that provides a digital management system for school and university cafeterias. Founded in 2019 by Matías Craviotto, Luis Pedro Carrero, and Juan Manuel Rodríguez, the company was born from their own frustrating experiences with their high school canteen. They identified common problems such as long queues, young children handling cash, and the difficulty for parents to manage their children's meals away from home.
The firm operates a platform that digitizes the entire cafeteria process, targeting educational institutions as its primary clients. For the cafeterias, the system streamlines operations by managing online orders, reducing wait times, and minimizing food waste. For parents and students, OrderEAT offers a mobile application to order meals online, view menus, and manage payments. This provides parents with greater control and insight into their children's nutrition and spending, allowing them to set budgets or apply dietary restrictions. The business model involves charging a fixed monthly fee to the educational institutions, which varies by country.
The company has demonstrated significant traction and expansion across Latin America. Starting in Uruguay, OrderEAT has since established a presence in Argentina, Mexico, Paraguay, Venezuela, Chile, Peru, the Dominican Republic, Panama, and Guatemala. Mexico has become a key market, accounting for over 50% of the company's total revenue in less than a year. To fuel this growth, OrderEAT secured a $300,000 investment in 2023, followed by a $500,000 round in April 2024. These funds are aimed at solidifying its position in Mexico and continuing regional expansion, with plans to enter the Brazilian market. As of early 2025, the platform serves 300 schools, has 110,000 users, and processes a significant volume of transactions monthly.
Keywords: school cafeteria management, lunch ordering app, digital canteen, school food service, edtech, parent payment portal, student meal plan, cashless school payments, cafeteria POS, school nutrition platform, Latin America food tech, online meal ordering, school expense management, cafeteria digitalization, Matías Craviotto, Luis Pedro Carrero, Juan Manuel Rodríguez, food waste reduction, school operations, educational institution services