OrangeSoda
Provides campaign management technology solutions that track, report and optimize marketing processes of SMBs..
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
$27.7m Valuation: $27.7m | Acquisition | ||
| Total Funding | 000k | ||
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OrangeSoda Inc. operated as an internet marketing company with a focus on providing services to small and medium-sized businesses navigating the digital landscape. The company was established in 2006 by Jay Bean, Chris Finken, and Derek Miner, who identified a market need to help local businesses that lacked expertise in online marketing. The founders' prior experience in internet marketing, including ventures like Ah-ha.com, informed the company's direction.
The firm specialized in geo-targeted search engine marketing (SEM), search engine optimization (SEO), and pay-per-click (PPC) campaigns. Its business model involved direct sales and strategic partnerships with media companies, telecommunications firms, and Yellow Pages groups, providing white-label services that these partners would rebrand and sell to their customer base. This strategy allowed OrangeSoda to scale rapidly by leveraging the existing relationships of its partners. One of its notable products was CitrusBlast, a solution designed to optimize a business's presence on Google Places by combining a customized website, a mobile microsite, and map listings.
The company experienced significant growth, expanding from 4 to 65 employees in its first year and reaching 175 employees by 2011. In 2010, OrangeSoda generated $19 million in revenue and served 6,000 customers. Its growth was recognized with accolades such as being named one of Utah's 100 fastest-growing companies in 2009. In May 2012, Deluxe Corporation acquired OrangeSoda for $27.7 million in a cash deal aimed at expanding Deluxe's marketing solutions for small businesses. Following the acquisition, OrangeSoda's operations were moved from Utah to Kansas City in 2015, and it became part of Deluxe's broader portfolio of services.
Keywords: local internet marketing, search engine marketing, SEO services, pay-per-click, small business marketing, digital marketing agency, Deluxe Corporation, Jay Bean, Derek Miner, online advertising, geo-targeted marketing, white-label marketing, CityGrid Media partner, Yellow Pages partner, SEM campaigns, PPC management, local business SEO, online presence, CitrusBlast, mobile marketing