ORA Technologies

ORA Technologies is a Moroccan technology company established to address digital fragmentation by developing a multipurpose mobile platform.

Founded in Casablanca on January 31, 2023, by Omar Alami, the company is developing a "super app" that integrates a variety of digital services. This initiative aims to provide Moroccans with a single, locally tailored platform for e-commerce, financial transactions, and social networking, reflecting the company's "E-Morocco for Everyone" vision. The application is designed to be accessible, offered in several languages including Moroccan Darija, French, Arabic, English, and Spanish, to serve a diverse user base across both urban and rural areas.

The company's business model is centered on its super app, which consolidates multiple verticals. One of its primary services is "ORA Cash," a mobile wallet that facilitates peer-to-peer money transfers, bill payments, and QR code purchases. Developed in partnership with M2T, a subsidiary of Banque Centrale Populaire, ORA Cash aims to enhance financial inclusion for underbanked populations by providing access to digital payments and a network of over 7,000 cash-out locations. The service allows users to open an account in seconds with just a phone number and conduct instant, fee-free money transfers. Another key vertical is "Kooul," a food delivery service that has expanded to six cities. Kooul operates on a model that seeks to offer affordable prices for customers, lower commission rates for restaurants, and fair compensation for delivery riders. The super app also includes an e-commerce marketplace for new and used goods, on-demand services, chat functions, and social networking features.

Since its inception, ORA Technologies has achieved significant funding milestones, all from local investors, demonstrating growing confidence within Morocco's domestic market. The company secured $1 million in pre-seed funding, followed by a $1.5 million seed round. In March 2025, it raised a $1.9 million pre-Series A round led by Witamax and Azur Innovation Fund, marking the first time venture capital investors joined its cap table. This was followed by a landmark $7.5 million Series A in July 2025, also led by Azur Innovation Fund, bringing the company's total funding to $11.9 million. These funds are allocated to scaling its last-mile delivery operations, strengthening its digital payment infrastructure, and accelerating user acquisition.

Keywords: super app, mobile payments, food delivery, e-commerce, financial inclusion, fintech, marketplace, digital wallet, last-mile delivery, Moroccan market