OptioAI

OptioAI, founded in 2016 by Shota Giorgobiani and Giorgi Mirzikashvili, initially launched as a chatbot for personal finance management. Giorgobiani, with a background as a data scientist at TBC Bank, and Mirzikashvili, who also worked at TBC Bank, leveraged their experience in the financial sector to create a tool aimed at helping millennials and Gen Z manage their finances through platforms like Facebook Messenger. The application automatically categorized user spending, provided insights into financial habits, and offered personalized recommendations to help users save money.

The company's initial focus was on the consumer market, offering a free personal finance management tool. OptioAI gained early recognition, winning Seedstars Tbilisi and participating in the Global Seedstars Summit in Switzerland. It also secured pre-seed funding from notable investors including Georgia’s Innovation and Technology Agency and was part of the first batch of the first Georgian private accelerator, Start-up Wise Guys.

Following its initial B2C model, OptioAI pivoted to a business-to-business (B2B) approach, leveraging its data-handling capabilities. The company now offers a unified Customer Data Platform (CDP) designed to help businesses streamline their data management and marketing processes. This platform allows clients to consolidate customer data from various sources, enabling more efficient and cost-effective data-driven marketing campaigns. This strategic shift repositions OptioAI from a personal finance tool to a provider of marketing technology solutions for other businesses.

Keywords: customer data platform, CDP, marketing technology, data management, B2B, financial technology, chatbot, personal finance, data analytics, martech