Optimove

Optimove, initially founded as Mobius Solutions in 2009 by Pini Yakuel and Shachar Cohen, has established itself as a significant entity in the Customer Relationship Management (CRM) marketing sector. Yakuel, the current CEO, leveraged his background in industrial engineering, management, and analytics-driven marketing to guide the company's direction. The firm was bootstrapped for its initial five years before securing its first funding round of $20 million in 2016, which valued the company at $100 million. A subsequent Series B funding round in 2021, led by Summit Partners, brought in an additional $75 million to fuel strategic hiring, mergers and acquisitions, and platform expansion. The company has made several acquisitions, including DynamicMail in 2018, Axonite in 2020, and Adact in 2025, to enhance its technological capabilities.

The company operates on a software-as-a-service (SaaS) business model, generating revenue through monthly subscriptions. Pricing is typically based on the number of active customers a client has, without placing limits on the number of users or the amount of data shared. Optimove serves B2C businesses across a range of industries, including eCommerce, retail, gaming, financial services, and travel. Its client roster features prominent brands such as Staples, Papa John's, and Dollar Shave Club.

At its core, Optimove's product is a Customer Data Platform (CDP) combined with a Multichannel Marketing Hub (MMH). The platform ingests and unifies customer data from disparate sources like CRM systems, e-commerce platforms, and mobile apps to create a comprehensive single customer view. Leveraging proprietary algorithms and predictive analytics, the software segments customers based on behavioral patterns and predicts future actions, such as churn risk or purchase likelihood. This allows marketing teams to design, execute, and automate personalized campaigns across various channels, including email, SMS, push notifications, and social media. A key feature is its AI-powered journey orchestration, which aims to deliver the most impactful message to each customer at the optimal time. In March 2024, the company launched Target Group Discovery, an AI-powered tool that allows marketers to rapidly identify valuable audience segments based on their probability of converting or reactivating. The recent acquisition of Adact integrates gamification tools, enabling clients to create interactive experiences like quizzes and lotteries to further boost customer engagement.

Keywords: Customer Relationship Management, CRM Marketing, Customer Data Platform, CDP, Multichannel Marketing Hub, SaaS, Pini Yakuel, customer retention, personalization, marketing automation, predictive analytics, customer segmentation, journey orchestration, B2C marketing, e-commerce marketing, gaming industry marketing, retail marketing, financial services marketing, customer lifetime value, AI marketing