OPTEMO

OPTEMO Co., Ltd. is a Japanese SalesTech company that develops and operates "OPTEMO," a web-based customer service tool designed to facilitate immediate business discussions without prior appointments. The company was founded on July 15, 2020, by Momotaro Koike (Representative Director), Shinichi Sakamoto, and Kazuki Nakahama. CEO Koike, who studied "remote communication" at the University of Tokyo's graduate school, identified inefficiencies in traditional web-based lead generation, which inspired the creation of OPTEMO. The company, originally named J-Tamas Co., Ltd., rebranded to OPTEMO Co., Ltd. on January 10, 2024, to align with its core product and expanding business.

OPTEMO's primary offering is a SaaS platform that enables businesses to communicate directly with their website visitors in real-time. By embedding a single line of code into an existing website, companies can monitor visitor activity and proactively initiate conversations via chat or voice calls. This functionality aims to convert high-intent website visitors into qualified leads by engaging them at the peak of their interest, bypassing the delays associated with traditional contact forms and email follow-ups. The platform is designed for inside sales teams, allowing them to see what a customer is viewing on the website and provide immediate assistance or conduct a sales negotiation on the spot. The business model is subscription-based, with revenue generated from fees for using the platform.

The company targets B2B clients looking to enhance their digital sales and lead generation processes. By providing a tool for instant engagement, OPTEMO helps clients increase their number of new business meetings, improve lead-to-meeting conversion rates, and reduce the labor required for lead acquisition. The firm has successfully raised capital through multiple funding rounds, including a Series A, to fuel its growth and product development. OPTEMO operates on a fully remote basis and actively recruits for various roles, including engineering, customer success, and business development.

Keywords: SalesTech, SaaS, inside sales, lead generation, web-based customer service, real-time communication, business negotiation tool, conversion rate optimization, B2B sales, Momotaro Koike, customer engagement, website visitor tracking, live chat, voice call, sales automation, lead qualification, digital sales, remote communication, J-Tamas