OpinionX

OpinionX is a market research tool that provides businesses with insights into their customers' preferences. It operates in the market research industry, serving a wide range of clients from various sectors. The company's primary service is to help businesses understand what matters most to their key customer segments. This is achieved through the creation of unlimited surveys that rank different features, problems, or ideas based on the responses of the participants.

The company's business model is based on a freemium model, offering unlimited surveys, participants, and teammates for free. This allows businesses to rank any list of options and automatically turn votes into ranked results, without requiring any mathematical calculations. This feature is particularly useful for businesses as it provides easy-to-understand scores that show what their customers care about most.

OpinionX also offers advanced segmentation features that allow businesses to compare groups of participants with just one click. This is ideal for comparing preferences across different pricing tiers, job titles, or geographies. Furthermore, the company's detailed analysis feature allows businesses to visually compare or cluster participant groups, helping them spot key insights and anomalies faster.

In terms of revenue generation, while the basic features are offered for free, it is likely that OpinionX charges for its advanced features and detailed analysis. This is a common practice in the freemium business model, where basic services are provided for free, but more advanced features or services are charged.

Keywords: Market Research, Customer Segmentation, Surveys, Freemium Model, Customer Preferences, Voting Methods, Ranking, Advanced Segmentation, Detailed Analysis, Revenue Generation.