Opiniion Inc.

Opiniion Inc., founded in 2017 by Justin Bingham and Devin Shurtleff, operates as a specialized software provider for the property management industry. The company is headquartered in Lindon, Utah, and has established itself by focusing intently on resident satisfaction. The initial idea for the platform stemmed from a client need identified by co-founder Morgan Dailey, who, along with Devin Shurtleff, developed a simple, industry-agnostic feedback product. Justin Bingham joined officially about six months later, steering the company to specialize in the multifamily property sector. Tragically, CEO Justin Bingham passed away in October 2024, after which co-founder and COO Devin Shurtleff took over as interim CEO.

The company's core business revolves around a SaaS platform that automates the collection of real-time, authentic feedback from residents for property management companies. This service is designed to improve a property's online reputation, increase resident retention, and ultimately enhance Net Operating Income (NOI). Opiniion serves a broad range of housing verticals, including multi-family, student living, and senior living communities, counting some of the largest operators in the nation among its clients. Revenue is generated through this subscription-based software model. The firm has successfully raised approximately $5-6 million in funding across several rounds, with investors including RET Ventures, Frazier Group, and Five Elms Capital.

Opiniion's platform offers a suite of tools to measure and manage the entire resident lifecycle, from tour to move-out. Key features include automated feedback requests sent via email and SMS at crucial interaction points like move-ins or after maintenance orders are completed. The system gathers both public online reviews for sites like Google and private feedback, which allows management to address negative experiences directly and in real-time. It utilizes AI-powered sentiment analysis to provide actionable insights from the collected data. The platform integrates with major property management systems, enabling autonomous operation. Recently, the company expanded its offerings with 'SocialPro' and 'ListingsPro' to help clients manage social media engagement and online business listings.

Keywords: resident satisfaction, property management software, resident feedback, online reputation management, multifamily housing, tenant feedback, real estate technology, SaaS, resident retention, automated surveys, property management analytics, online reviews, resident experience, apartment management software, student housing, senior living, customer experience, data analytics, business intelligence, PropTech