OpenFortune
Engaging branded content on fortune cookies, reaching consumers at 21,000 restaurants and delivery platforms across 50 states.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | Angel | |
| Total Funding | 000k | ||
| USD | 2022 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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OpenFortune operates in the advertising and marketing industry, specializing in creating branded content on fortune cookies. The company collaborates with 21,000 restaurants and delivery platforms across all 50 states in the U.S. to distribute these cookies, which feature traditional fortune messages on the front and branded content on the back. This unique approach allows brands to engage with consumers in a memorable and meaningful way, often during meals, which is a time of high emotional engagement. OpenFortune serves a diverse range of clients, including major brands looking to reach a broad audience through an innovative medium. The business model revolves around partnerships with restaurants and brands, where restaurants distribute the cookies and brands pay for the advertising space on the back of the fortune slips. Revenue is generated primarily through these advertising partnerships. By leveraging the high engagement rates of fortune cookies, OpenFortune provides a unique advertising solution that stands out in the crowded digital marketing space.
Keywords: branded content, fortune cookies, advertising, marketing, restaurants, consumer engagement, partnerships, innovative medium, emotional engagement, revenue generation.