Open for Vintage

Open for Vintage operates as a global e-commerce marketplace specializing in pre-owned luxury goods. Founded in 2015 by Colin Saunders, James Loftus, and Sarah Byrne, the company connects consumers with a curated network of independent vintage boutiques from around the world. The concept was born from co-founder Sarah Byrne's passion for vintage and a noted gap in the market for a consolidated online platform for high-end vintage. She partnered with Colin Saunders, who brought extensive experience in international e-commerce from his time at House of Fraser and Tesco, and sales specialist James Loftus.

The firm's business model is capital-light, as it does not hold any inventory itself. Instead, it provides a technology platform that uses AI and automation to synchronize product listings from over 70 partner boutiques across more than 14 countries. Revenue is generated primarily through commissions on each sale made through the platform. This model distinguishes Open for Vintage from peer-to-peer competitors, as it sources directly from expert boutiques who are responsible for inspecting, authenticating, and shipping the items, thus removing the need for large in-house authentication teams and warehousing. The company serves a global customer base in over 60 countries, with a significant portion of shoppers being under the age of 35, driven by an interest in sustainability.

The product catalog features authenticated designer vintage handbags, jewellery, watches, and accessories from iconic brands like Chanel, Hermes, and Louis Vuitton. A key feature is the platform's customs-inclusive pricing engine, which calculates all duties and delivery fees upfront, providing price transparency for international buyers. In addition to its marketplace, Open for Vintage has expanded its services to include a repair and restoration service for handbags, creating an additional revenue stream and furthering its commitment to circular fashion. The company has steadily grown, launching its beta site in 2016 and focusing on building its supply network and technology before shifting to customer growth in 2019. Significant milestones include a partnership with Poshmark to enter the US market in 2023 and successful funding rounds to fuel marketing and global expansion.

Keywords: pre-owned luxury, vintage marketplace, sustainable fashion, circular fashion, luxury resale, authenticated vintage, designer handbags, vintage accessories, e-commerce platform, commission-based model, boutique network, capital-light business, global shipping, online retail, vintage jewellery, luxury watches, fashion technology, cross-border e-commerce, sustainable luxury, pre-loved designer goods