Onsuma GmbH

Onsuma GmbH, a now-liquidated entity based in Nuremberg, Germany, operated an online platform for grocery shopping. The company, which was active between 2017 and its shutdown in 2022, was managed by Michael Haase and Angelo Canzaniello, who also acted as the liquidators. The firm positioned itself in the nutrition and consumables sector, targeting the B2B2C market through its platform business model.

The core service was an AI-based smart shopping assistant designed to streamline the weekly grocery purchasing process for consumers. The platform allowed users to create, compare, optimize, and order grocery baskets across multiple retailers. A key feature was its ability to delay the final retailer choice to the last possible moment in the customer journey. The system was built to automatically account for and apply personal product and dietary preferences as well as retailer-specific conditions. The stated goal was to simplify online grocery shopping, enabling users to compile their ideal shopping cart with just a few clicks.

Operating in a city known for its high concentration of information and communication technology employment, Onsuma was part of Nuremberg's active digital startup scene. The legal entity, Onsuma GmbH, was registered and maintained its headquarters in the city throughout its operational years. The company was noted to have been in the startup stage with a team size of 1-10 employees before its liquidation in 2022.

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