Onigilly

Onigilly specializes in serving traditional Japanese rice balls, known as onigiri, made with partially milled organic brown rice and savory fillings wrapped in high-quality seaweed. The company caters to health-conscious consumers looking for convenient and nutritious meal options. Operating primarily in the fast-casual dining market, Onigilly offers a variety of menu items including bowls, poke, salads, and fried chicken, all made with natural ingredients and free from MSG. The business model focuses on both in-store dining and catering services, generating revenue through direct sales to customers and corporate clients. By emphasizing the use of premium ingredients such as custom-milled organic brown rice from Chico, California, and soft, umami-rich Nori seaweed from Ariake Sea in Kyushu, Japan, Onigilly positions itself as a provider of high-quality, healthy, and tasty food options. The company aims to promote better eating habits nationwide by offering delicious and convenient meals that are easy to eat and digest.

Keywords: onigiri, organic brown rice, seaweed, fast-casual dining, health-conscious, nutritious, catering, poke, salads, MSG-free.