OnFolio

Onfolio Holdings Inc. operates as a holding company that acquires, manages, and grows a portfolio of profitable online businesses. Founded by CEO Dominic Wells, the company started in 2018 helping individual investors acquire and manage online businesses before pivoting in 2020 to a holding company structure. This strategic shift was driven by a desire to build a more significant, diversified enterprise and mitigate the risks associated with single-business ownership. Wells, who has been building and buying online businesses since 2012, previously founded and exited Human Proof Designs, an agency for niche website builders, leveraging that experience to establish Onfolio. The company completed its IPO in August 2022 and is now listed on NASDAQ under the ticker ONFO.

The firm's core business model is to act as a serial acquirer of established, cash-flow positive online businesses, particularly those with untapped potential where the original founders may not have maximized growth. Onfolio targets companies in sectors with long-term growth prospects, including B2B services, digital products, e-commerce, and online education. Its acquisition strategy focuses on a market segment of internet-based businesses often considered too large for individual investors but too small for many institutional buyers. Once a business is acquired, Onfolio provides strategic support and funding while typically allowing the operational teams to execute with autonomy. The company's growth strategy involves using the cash flows generated from its portfolio to fund further acquisitions, creating a self-sustaining cycle of expansion. This model is designed to generate returns upwards of 25% by optimizing existing operations and acquiring new assets at reasonable multiples.

Onfolio's diversified portfolio includes businesses across several verticals such as B2B SEO services, graphic design, pet care content, and molecular hydrogen supplements. The portfolio features marketing and content agencies like RevenueZen and Contentellect, the daily deals site Mighty Deals, and digital education platform Proofread Anywhere. A recent focus has been on the emerging field of Generative Engine Optimization (GEO) with the launch of its subsidiary, Pace Generative. This service helps brands improve their visibility within AI-driven search results from platforms like ChatGPT and Gemini, targeting high-value sectors like healthcare, finance, and B2B services. By acquiring complementary businesses, Onfolio creates synergies and cross-promotional opportunities, enhancing the value proposition across its entire portfolio.

Keywords: online business acquisition, digital asset holding company, micro private equity, serial acquirer, website investing, portfolio management, B2B marketing services, e-commerce growth, digital products, SEO agency, content marketing, lead generation, online education platforms, cash flow investing, NASDAQ: ONFO, Generative Engine Optimization, GEO services, brand visibility, AI search optimization, digital business operations