Onepager

Onepager, operating as Onepager Inc., was established in August 2011 to address a specific gap in the market for small businesses struggling with complex and costly website development. The New York-based company was founded by Matt Shampine, Matt Moore, Eric Tarn, and Yin Yin Chan. The founding team's motivation stemmed from their personal connections to small business families and witnessing the challenges these enterprises faced in establishing a professional online presence. Co-founder Matt Shampine, a serial entrepreneur, brought relevant experience from co-founding the design agency Simande and the early-stage startup community WeWork Labs, indicating a deep background in both web services and the startup ecosystem.

The company provides a subscription-based web service tailored for small business owners to create and manage their online presence through simple, single-page websites. Its business model is centered on a freemium and tiered subscription structure, offering plans that scale with the user's needs, from a basic free plan to premium tiers for agencies managing multiple client sites. Revenue is generated from monthly or discounted annual subscription fees, which include website hosting, a drag-and-drop editor, and customer support. The service is designed for users without technical or design expertise, positioning itself as a direct competitor to platforms like Wix and Weebly.

The Onepager product is a website builder that allows users to create HTML5, mobile-responsive websites from various templates. Key features are specifically geared towards business needs, including modules for contact information with Google Maps integration, business hours, video embeds, and e-commerce functionality through PayPal. A distinct feature is the built-in capability to collect visitor email addresses and send newsletters directly from the platform, combining a web presence tool with a basic customer relationship management function. The platform also includes integrated analytics, search engine optimization techniques, and the ability to connect a custom domain, providing an all-in-one package for small businesses to establish and grow their digital footprint.

Keywords: website builder, small business websites, SMB online presence, single-page websites, subscription web service, drag and drop editor, mobile-friendly websites, freemium model, PayPal integration, email newsletter tool, Matt Shampine, WeWork Labs, simple e-commerce, custom domain hosting, website analytics, online presence management, HTML5 websites, no-code platform, agency website builder, online marketing for small business