OneOrder

OneOrder, established in 2022 by co-founders Tamer Amer and Karim Maurice, operates as a technology-driven wholesale distributor for the hotel, restaurant, and catering (HORECA) sector in Egypt. The company was born from Amer's 25 years of first-hand experience as a restaurateur, where he identified significant inefficiencies within the traditional supply chain. Facing challenges with fragmented suppliers, price fluctuations, and inconsistent deliveries for his own successful restaurant chains like Fuego Sushi and Longhorn Texas BBQ, Amer sought to create a consolidated solution. His partner, Karim Maurice, brings a strong technology and entrepreneurial background to his role as CTO, having previously founded Cube, an online restaurant reservation service, and BitRoot, a "CTO-as-a-Service" venture.

The company tackles the deeply fragmented and manual procurement processes that force restaurants to deal with numerous suppliers, often leading to 10-20 separate deliveries daily. This complexity results in limited price transparency, inconsistent product quality, and high operational costs. OneOrder streamlines this entire process by acting as a single-source supplier. It operates its own strategically located warehouses, storing over 700 SKUs that restaurants can order via a single web or mobile application for next-day delivery. This one-stop-shop model consolidates deliveries, invoices, and payments, simplifying logistics for its over 1,370 customers.

Revenue is generated through the direct sale of these goods. By buying in bulk, OneOrder secures lower prices from suppliers, passing savings to its clients while maintaining its own margin. Beyond logistics, the platform offers embedded financing solutions to help clients manage working capital, a feature developed in partnership with financial institutions like the Commercial International Bank Egypt (CIB) to enable variable direct debit payments. The service also provides clients with detailed analytics and data to better manage their operations and has implemented an AI-assisted system to help predict ordering needs, which has been shown to save customers significant time and money. The company has secured significant funding, including a $16 million Series A round in 2024, to fuel its expansion into the GCC region.

Keywords: HORECA procurement, F&B supply chain, restaurant supplier, wholesale food distribution, Egypt, MENA logistics, foodservice procurement, inventory management, embedded finance, B2B marketplace, restaurant technology, ghost kitchens, hotel supply, catering procurement, supply chain automation, digital procurement, Tamer Amer, Karim Maurice, food and beverage tech, online ordering platform, Cairo startup