Onemena International Limited
A Beijing-based mobile software and service provider.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Series A | ||
| Total Funding | 000k | ||
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Onemena International Limited, established in 2017 in Beijing, China, was a mobile application developer focused on the Middle East and North Africa (MENA) market. The company specialized in creating applications for Arabic-speaking users, covering news, information, and content, with a particular focus on tools for female users. The company ceased operations around October 2022.
The firm secured funding through two main rounds. The first was a seed round on December 1, 2017, led by Sequoia Capital. This was followed by a Series A round on May 29, 2018, which saw investment from IDG Capital and Kuaishou Technology. The total amount raised across these rounds was reported to be $20 million. By June 2018, Onemena had amassed over 10 million registered users, with at least 5 million daily active users.
Onemena's business model revolved around developing and publishing a portfolio of mobile applications. Revenue was likely generated through a combination of in-app purchases and advertising, common models for the types of applications they offered. The company targeted the underserved market for quality digital content and entertainment in the MENA region. Its product suite included a variety of applications catering to different interests. For instance, 'Hayaa' was a beauty application providing tips and tutorials on makeup and hair care. 'TeflyLife' served as a comprehensive resource for mothers, offering pregnancy tracking, child development articles, and a community forum for parents. 'Kora Cafe' was a sports-focused application providing news and updates on football teams. Other apps included Anawin, MeU, Snake Crash and Jelly Land.
The company operated with a multinational team, establishing branch offices in Egypt, Saudi Arabia, and the United Arab Emirates to support its focus on the MENA region.
Keywords: Onemena International, mobile applications, MENA market, Arabic content, venture capital, Sequoia Capital, IDG Capital, Kuaishou, mobile app development, Hayaa, TeflyLife, Anawin, Kora Cafe, Beijing startup, out of business, mobile entertainment, content platform, app publisher