One Third Stories

One Third Stories is an educational technology company that offers a language learning platform for children, primarily targeting the 4 to 9-year-old demographic. The firm was founded in 2015 by Alex Somervell and Jonny Pryn. The founders' personal experiences with language acquisition were the catalyst for the business; Somervell was raised bilingual and found languages enjoyable, while Pryn had a negative experience with traditional, grammar-heavy language education in school. Their goal was to merge Somervell's linguistic insight with Pryn's passion for storytelling to create a more engaging method for children to learn a new language.

The company operates on a subscription-based business model, delivering monthly "Story Boxes" to customers. Revenue is generated through several subscription tiers, including a monthly rolling plan and prepaid 6 or 12-month packages. Each box is designed to build confidence in listening, reading, writing, and speaking. The core of the service is a unique product centered around illustrated books that employ what the company calls the "Clockwork Methodology". Stories begin entirely in English and gradually introduce words and phrases in a foreign language—currently French, Spanish, German, or Italian. The context and illustrations help children understand the new vocabulary, which progressively builds into full sentences and eventually, entire pages in the target language.

Each monthly Story Box includes the physical storybook, an accompanying activity book with games and exercises, flashcards, and a link to an audiobook narrated by a native speaker. This multi-faceted approach ensures children receive authentic pronunciation models and reinforces learning through various activities. A significant milestone for the company was its appearance on the BBC show Dragons' Den, where the founders pitched for a £60,000 investment. Although they received an offer from investor Peter Jones, they ultimately turned it down. Following the show, the business was valued at £2.64 million, a substantial increase from the valuation discussed in the Den. The company has received support and investment from entities like the University of Nottingham, BRAN Investments, and MVK Group.

Keywords: language learning, subscription box, children's education, edtech, storytelling, bilingual education, foreign language, French for kids, Spanish for kids, Clockwork Methodology, educational books, activity book, audiobook, language acquisition, at-home learning, literacy, children's literature, educational toys, family activities