Onew

Onew is a lifestyle brand focused on the active senior market, operated by the South Korean company LOSH KOREA. Founded in August 2020 by CEO Hyun Jun-yeop, a former securities firm employee, the company aims to shift the perception of seniors from being objects of 'care' to individuals who can design their own health, relationships, and lifestyle.

The company offers a variety of leisure, hobby, and community activities for active seniors through its platform. It provides over 100 different content offerings monthly. The business model targets a market gap for cultural and leisure activities for seniors who have both economic power and a desire for engagement. Onew operates on a community-oriented model, establishing physical hubs like the "ONEW House" in Seoul where customers can interact. It also partners with major corporations, such as Hyundai Department Store and Hana Bank, to provide its services and content to their senior customers.

The platform's strategy includes both online and offline expansion. Online, Onew focuses on enhancing its website's accessibility for seniors. Offline, it is developing a 300-pyeong comprehensive space with classrooms, commercial facilities, and community zones. A key competitive advantage is its data-driven community management, which analyzes member data to optimize content and services. The company secured pre-Series A funding in May 2024 from investors including Eugene Asset Management, CNTTECH, and Newborn Ventures to fuel its expansion.

Keywords: senior lifestyle, active seniors, leisure activities, community platform, elder care, social engagement, South Korea, wellness programs, senior community, hobby classes, retirement lifestyle, data-driven, community hubs, corporate partnerships, online platform, senior services, lifestyle brand