One Media

One Media is a creative studio specializing in social media marketing and video content production, primarily for TikTok and YouTube. Founded in June 2014 by Gakuto Akashi, the company aims to create movements through media by producing engaging video content for major corporate clients. Akashi, who began making videos during his time at Sophia University, established One Media to explore new forms of video expression.

The company operates as an advertising agency that provides end-to-end services, from planning and production to casting and distribution, with a focus on short-form video. It has developed a proprietary framework for creating successful short videos that generate user engagement. One Media's business model involves working directly with major brands to develop and execute their social media marketing strategies, boasting a direct client rate of over 90%. Its client portfolio includes notable companies such as Toyota, SoftBank, and Lotte. The firm has gained recognition for its work, winning awards at the YouTube Works Awards and TikTok for Business Japan Awards.

The management team includes COO Saki Yogoro, who joined in July 2021 from LINE Corporation to launch the TikTok division and now oversees the content studio business. The company has secured funding from investors like B Dash Ventures and GREE, raising approximately JPY 350 million in a 2018 round to enhance its production capabilities.

Keywords: video marketing, social media advertising, TikTok marketing, YouTube marketing, content creation, digital advertising, branded content, creative studio, short-form video, influencer marketing, video production, social media strategy, user-generated content, brand promotion, viral marketing, content strategy, digital media, advertising agency, SNS marketing, video advertising