ON-TRUCKS

ON-TRUCKS, operating under the name Ontruck, was established in 2016 by co-founders Iñigo Juantegui, Samuel Fuentes, Javier Escribano, and Rika Christanto to address inefficiencies in the road freight industry. Juantegui, the CEO, previously founded the food delivery business La Nevera Roja and the last-mile logistics company Urban Ninja, both of which were acquired in 2015. This background in logistics and successful entrepreneurship spurred the creation of Ontruck, a digital freight platform focused on the B2B short-haul transportation market.

The company operates a digital road freight platform that connects shippers with a network of vetted truck drivers, aiming to optimize short-haul transport in Europe. Ontruck's business model targets inefficiencies like the high percentage of kilometers driven with empty cargo holds, which it has significantly reduced from the industry average of 44% down to 19% through its technology. This focus on reducing empty miles not only lowers supply chain costs for shippers but also cuts down on carbon emissions. The company serves a range of clients, from large multinational corporations like Procter & Gamble, Decathlon, and Pepsico to over 400 mid-sized companies in Spain and the UK.

Revenue is generated by facilitating freight transport services. Ontruck provides shippers with instant pricing and the ability to book shipments quickly through its web portal, offering services like Ontruck Economy, Flex, and Express for different scheduling needs. For carriers, the company offers a free mobile application that allows them to view and accept loads, helping them to keep their trucks full and increase their earnings. The platform's proprietary technology uses AI and machine learning to automate the matching of loads to trucks, provide real-time GPS tracking, and optimize routes to reduce wasted time, fuel, and energy. Key features include an AI Pricing Engine for smart quotes, an AI Routing Engine for route optimization, a Predictive Incident System to foresee problems, and a Forecast & Capacity Planner to manage fleet utilization. The company has successfully raised significant capital, including a €25 million Series B round in 2018 and a €17 million round in 2020, bringing its total raised capital to over €53 million to fund expansion and technology development.

Keywords: road freight platform, logistics technology, B2B trucking, short-haul transport, freight brokerage, supply chain optimization, carrier network, load matching, real-time freight tracking, pallet shipping, transport management, digital freight, fleet management software, carbon emission reduction, logistics efficiency, on-demand trucking, freight tech, Iñigo Juantegui, European logistics, last-mile logistics