On the GO!

On the GO! operates as a mobile application under the publicly traded Dutch parent company, Ease2pay, which was founded in 2017 by Jan Borghuis and Gijs van Lookeren Campagne. The founders previously achieved success with Greenwheels, the first shared car service in the Netherlands, and brought their experience in mobility services to Ease2pay. Their mission is to create a self-service platform where users can activate and pay for services independently, leveraging developments in mobile payments and IoT.

The On the GO! app is a key product within Ease2pay's portfolio of self-service solutions. It targets individual drivers in the Netherlands, providing a single platform for managing and paying for parking and vehicle fueling. Users can download the app for free, register within a minute, and begin using the services immediately. For parking, the app allows users to remotely start, stop, and extend parking sessions in affiliated cities and over 80 parking garages across the Netherlands. For fueling, customers can select a pump, authorize payment, and refuel their vehicle directly from the car, bypassing the need to queue at the cashier.

The business model generates revenue through transaction fees. A fee of up to €0.19 is charged per parking transaction. Alternatively, users can opt for a monthly subscription of €1.49 to eliminate all transaction fees. Fueling transactions through the app do not carry additional charges. The application also offers features for business users, providing a tax-compliant solution to manage mobility administration. In some cases, the app has expanded its functionality to include the purchase of public transport tickets for trains and metros.

Keywords: mobile payments, parking app, fuel payment, mobility service, self-service platform, Netherlands, Ease2pay, on-street parking, garage parking, transaction fees, subscription model, fleet management, vehicle services, smart application, pay-by-phone, digital receipt, IoT