Omnyfy

Omnyfy provides a multi-vendor marketplace platform through a Platform-as-a-Service (PaaS) model, enabling businesses to create and manage their own online marketplaces. The company was established in 2017 in Melbourne, Australia, by founder and CEO Fabian Rebeiro. Rebeiro's inspiration stemmed from his time in Shanghai during the e-commerce boom, where he recognized the potential of marketplace models like Taobao and Tmall. Omnyfy's first major project was a procurement marketplace concept developed with Australia Post, which is still in use.

The company's core business revolves around offering a feature-rich, customizable platform that allows for the creation of various marketplace types, including B2C, B2B, services, and procurement. This PaaS architecture gives clients the flexibility to tailor the platform to their specific needs, distinguishing it from more rigid SaaS solutions. Omnyfy's revenue is generated through different models, including commission on sales, subscription fees for vendors, or a wholesale aggregation model. In August 2021, Omnyfy secured $3.3 million in a Series A funding round with support from investors Sturt Capital and Taronga Ventures to fuel global expansion. Subsequently, in early 2024, the company was acquired by Ultra Commerce, a global enterprise B2B eCommerce platform. As part of the acquisition, Fabian Rebeiro became the Chief Commercial Officer of Ultra Commerce.

Omnyfy serves a diverse client base across 15 industry verticals and 13 countries, ranging from startups to large enterprises like Australia Post, Mirvac, and Melbourne Airport. The platform is designed to handle complex transactions and business requirements. Key features include comprehensive vendor management, product and order management, multiple payment gateway integrations, and robust analytics. It supports specialized functionalities such as service bookings, project bidding with milestone-based payments, and request-for-quote (RFQ) capabilities. The platform can be integrated with other enterprise systems like ERPs and CRMs and offers API-based headless capabilities for enhanced customization.

Keywords: multi-vendor marketplace, PaaS e-commerce, B2B marketplace platform, service marketplace, procurement marketplace, marketplace software, headless commerce, vendor management, online retail platform, e-commerce enablement, marketplace solution, Fabian Rebeiro, Ultra Commerce, marketplace customization, online procurement, B2C marketplace, commission management, booking marketplace, marketplace integration, enterprise e-commerce, Australian tech, digital marketplace