OmniChat

OmniChat, a Brazilian conversational AI startup, provides a platform focused on transforming digital consumer interactions into sales opportunities through chat. The company was co-founded by Maurício Trezub (CEO) and Flávio Negrão (COO). Trezub is a veteran in Brazil's e-commerce sector, having previously founded CiaShop, one of the country's first e-commerce platforms, and held executive roles at TOTVS and VTEX. Negrão brings extensive experience from the telecommunications industry, with a background at companies like Siemens and GVT. Their combined expertise in e-commerce and telecommunications underpins the company's strategy.

The firm operates on a Software as a Service (SaaS) model, providing a conversational commerce platform that centralizes communication channels such as WhatsApp, Instagram, Facebook Messenger, and webchat. This integration allows its clients, which are typically e-commerce and retail businesses, to manage and automate marketing, sales, and customer service from a single hub. The platform is designed to unify physical and digital retail strategies, serving over 500 brands including major names like L'Oréal, Decathlon, Acer, and Natura. Revenue is generated by providing businesses with tools to reduce operational costs while increasing sales conversion and customer satisfaction.

A key offering is 'Whizz', a tool that enables companies to create and customize autonomous AI sales agents for WhatsApp without requiring coding knowledge. These agents are distinct from traditional chatbots; they are designed to conduct complete sales journeys using proactive, human-like conversations. The platform also features a 'Whizz Copilot' to assist human sales teams with real-time suggestions and operational tasks. For performance tracking, it includes a comprehensive analytics suite that monitors metrics like service volume, customer satisfaction, and sales conversion funnels. The system integrates with major e-commerce platforms like VTEX, Shopify, and Magento, as well as ERPs and payment gateways.

Founded in 2016, the Curitiba-based company has achieved significant financial milestones. In June 2025, OmniChat secured a R$50 million (approximately $9M USD) funding round co-led by Quartzo Capital and Altitude Ventures, with participation from existing investors Honey Island and Kaszek. This capital is earmarked for enhancing its AI capabilities and expanding into new verticals such as education, healthcare, and insurance. Keywords: conversational commerce, chat commerce, AI sales agents, WhatsApp business solutions, omnichannel communication, Maurício Trezub, Flávio Negrão, SaaS, e-commerce automation, retail technology, customer engagement platform, AI chatbot, lead generation, social commerce, VTEX integration, Shopify integration, customer service automation, Brazil tech, Quartzo Capital, Kaszek