VOIR

VOIR is a digital beauty technology company established in 2016. The firm developed a mobile application that provides users with a platform for virtual makeovers. The app leverages computer vision, neural networks, and a proprietary 3D rendering engine to allow users to realistically try on makeup, accessories, and different hairstyles. Users can edit their photos and videos with augmented reality effects and true-to-life makeup simulations.

The company was founded by Dmitry Koltsov. In 2019, Tonya Zhukova joined as CEO, invited by investors Alex Ilinski and Yuri Gurski, to steer the company into its next stage of development. VOIR has formed strategic partnerships with major names in the beauty and luxury industry, including LVMH Group, Dior, Guerlain, and Sephora. These collaborations have led to the launch of dedicated digital makeup experiences for brands like DIOR on iOS and Android, as well as in-store iPad applications for Guerlain and Sephora.

From a financial perspective, VOIR operated as a seed-stage company, securing an undisclosed amount in a seed round on June 15, 2018, from investors including Bulba Ventures and Haxus. This was followed by a Series A round on July 10, 2020, which raised $4 million. The company's business model appears to be centered on providing its core application for free, with revenue likely generated through brand partnerships and potentially in-app purchases or premium features, a common strategy for lifestyle and beauty apps. The application has achieved over 4 million installations. In 2022, VOIR was acquired by Farfetch, marking a significant milestone in its journey.

Keywords: digital beauty, virtual makeover, augmented reality makeup, computer vision, 3D rendering, AI beauty app, beauty technology, virtual try-on, LVMH, Dior, Guerlain, Sephora, Farfetch, beauty tech, mobile application, photo editing, video editing, AR effects, Tonya Zhukova, Dmitry Koltsov