Omi

Omi, a Paris-based startup founded in 2020, offers a generative AI-powered platform for creating 3D product visuals, positioning itself as a virtual photography studio for brands. The company was established by brothers Hugo and Paul Borensztein. Hugo Borensztein, the CEO, previously served as the Director of Southern Europe Operations at Meta (formerly Facebook and Instagram), where he identified the significant challenge brands face in producing a high volume of quality visual content for digital channels. His brother, Paul Borensztein, the CTO, brings technical expertise from his time as a software engineer at Zenly and Payfit.

The company operates on a Software as a Service (SaaS) business model, generating revenue through subscriptions to its platform. Omi's target clients are brands of all sizes, particularly in sectors like cosmetics, beverages, and consumer goods, with a client roster that includes major names such as Clarins, Nestlé, and Meta. The business addresses the need for constant, high-quality, and on-brand visual content for e-commerce, social media, and advertising campaigns, without the need for physical photoshoots.

The service begins with Omi's team creating a photorealistic 3D model, or 'Digital Twin', of a client's physical product. Once the digital twin is created, marketing teams can use Omi's web-based platform to generate an unlimited number of still images and videos. The platform is designed to be user-friendly, requiring no technical 3D skills. Users can place their 3D product models into various scenes using a vast library of templates, props, and customizable lighting, shadows, and reflections. Omi's technology combines open-source tools like Blender and third-party AI models like Stable Diffusion with its own proprietary rendering engine to produce high-quality, consistent visuals. This allows brands to streamline their content production, reduce costs, and accelerate their time-to-market. The platform also enables teams to collaborate and maintain brand consistency across different markets and campaigns.

Omi has successfully raised a total of $21.1M in capital over three funding rounds. A significant Series A funding of $13.9 million was secured in May 2024, led by Dawn Capital and Founders Future. This capital is intended to fuel further product development and international expansion, specifically targeting the U.S. and UK markets.

Keywords: 3D visual generation, virtual photography studio, generative AI, SaaS, product visualization, marketing content creation, e-commerce visuals, 3D rendering, digital twin, brand content automation, marketing technology, ad creatives, social media content, product marketing, AI-powered design, Hugo Borensztein, Paul Borensztein, Dawn Capital, 3D modeling, content production platform