OMG Bubble Tea

OMG Bubble Tea, UAB is a Lithuanian beverage producer that entered the market in 2022 with a focus on the rapidly expanding bubble tea sector. The company, directed by Jonas Karosas, operates from its headquarters in Kaunas and a production facility in Panevėžys, Lithuania. Within a short period, the firm has demonstrated significant growth, underscored by a major investment in March 2024, when AB Akola Group acquired a minority stake for €1.9 million. This seed funding event is intended to accelerate the company's already aggressive expansion plans.

The company's business model is centered on the production and wholesale of ready-to-drink bubble tea products, with a strong emphasis on the European export market. Approximately 95% of its products are shipped to countries including Germany, France, the UK, and Austria, targeting placement in retail chains and supermarkets. This strategy allows the brand to capitalize on the growing consumer demand for convenient, ready-to-drink beverages without the operational complexities of a café-based franchise model. The target demographic is primarily children and young people.

OMG Bubble Tea's product is a non-refrigerated, natural bubble tea that features a distinct consumer-interactive packaging. The popping bubbles are kept separate from the tea, allowing the consumer to mix them just before consumption. This design choice preserves the product's quality and provides a long shelf life, a significant logistical advantage for retailers. The offerings are made with real fruit juices and are free from artificial sweeteners or colorants. Their product line includes a variety of flavors such as Passion Fruit Green Tea with apple bubbles, Peach Black Tea with strawberry bubbles, and a Sour Bubble Gum flavor that received recognition at the 2024 Global Food Innovation Awards.

Keywords: bubble tea producer, Lithuanian beverage startup, ready-to-drink tea, European beverage market, popping bubbles, natural ingredients, shelf-stable beverages, Jonas Karosas, AB Akola Group, export-focused, beverage manufacturing, retail beverage solutions, fruit-based drinks, innovative packaging, food and beverage CPG, soft drinks, beverage wholesale, European food production, convenience drinks