OMENA
The mobile application for a peaceful menopause.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | €800k | Seed | |
| Total Funding | 000k | ||
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Omena operates within the FemTech sector, providing a digital health application tailored for women experiencing perimenopause and menopause. The Paris-based company was founded in 2021 by Mathilde Nême (CEO), Jane Douat, and Hahyeon Park, who started the venture while studying at HEC Paris business school. They identified a gap in the French market where topics like endometriosis and pregnancy received more attention from tech startups than menopause.
The company's business model is centered around a freemium mobile application. The free version offers users access to reliable, verified informational content about menopause symptoms, associated health risks like cardiovascular issues and osteoporosis, and treatment options. The medical accuracy of this content is ensured through a partnership with GEMVI, a French scientific organization specializing in menopause. For a premium subscription, priced at €60 annually, users gain access to personalized wellness programs. These programs are customized based on an initial questionnaire and target specific symptoms—such as hot flashes, insomnia, anxiety, and joint pain—through daily routines involving nutrition, targeted physical activity, and exercises from specialists like sexologists, dieticians, and psychologists.
Revenue is primarily generated from these annual subscriptions. The company is also exploring additional revenue streams, including B2B partnerships with corporations, collaborations with private health insurance companies, and an in-app e-shop for affiliated products approved by its scientific partner. Omena has demonstrated steady growth, attracting 55,000 users by January 2024 since its launch in March 2022. The company has successfully completed two funding rounds: a €400K pre-seed round in 2021 followed by an €800K seed round in January 2024, with participation from business angels and family offices.
Keywords: menopause support, FemTech, perimenopause, digital health, women's health, personalized wellness, subscription model, mobile application, symptom tracking, health information, telehealth, nutrition programs, online community, corporate wellness, health insurance partnership, GEMVI, Mathilde Nême, HEC Paris, European market