Omaha Productions
Sports and entertainment media production company.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
* | N/A | N/A | Early VC |
| Total Funding | 000k | ||
Omaha Productions is a media company founded in 2020 by Hall of Fame quarterback Peyton Manning and former Fox Sports president Jamie Horowitz. Named after Manning's famous pre-snap audible, the company aims to create content that is uplifting and unifying.
The company's business model revolves around producing a diverse slate of content, including live alternative sports broadcasts, documentary series, unscripted and scripted shows, podcasts, and branded content. A significant portion of its revenue is generated through production deals with major media distributors like ESPN, Netflix, and Hulu. The company also has its own creative agency that produces commercials and campaigns for brands such as Bush's Beans and Nationwide. Omaha Productions has secured significant investment, with a recent funding round valuing the company at over $750 million. Key investors include Peter Chernin's North Road Co., and a firm backed by former Endeavor executive Patrick Whitesell and private equity firm Silver Lake.
Omaha's breakout success came with the "ManningCast," an Emmy-award-winning alternative broadcast of ESPN's Monday Night Football co-hosted by Peyton and his brother, Eli Manning. This unscripted, conversational format, which averaged 1.6 million viewers in its first season, became the template for other "MegaCasts" across sports like college football, golf, UFC, and the NBA. The company extended its partnership with ESPN through 2034 to continue producing the ManningCast and develop new content.
Beyond live broadcasts, Omaha Productions has a strong presence in the docuseries space. It executive produces the successful "Quarterback" and "Receiver" series for Netflix and the "Places" franchise for ESPN+, which features various sports icons exploring the history of their respective sports. The company has expanded its content verticals to include scripted shows, such as "Chad Powers" for Hulu, and non-sports programming with The History Channel, including "The Mega-Brands That Built America." Additionally, the Omaha Audio Network produces a portfolio of popular sports talk podcasts in partnership with ESPN.
Keywords: sports media, content production, alternative broadcasts, ManningCast, docuseries, Peyton Manning, unscripted television, scripted television, sports documentaries, creative agency, branded content, production deals, ESPN, Netflix, sports podcasts, live events, digital series, Jamie Horowitz, entertainment production, media investment
