Olixir

Olixir, operating under the brand Food for Health, produces and sells high-polyphenol organic extra virgin olive oil from Sicily. The company was founded by Sergio Panzarella, who decided to revive his family's abandoned olive grove at the foot of Mount San Calogero in Sicily in 2017. After working in the commercial sector, including a corporate career at Procter & Gamble and Coty in Geneva, Panzarella left his job in 2019 to establish Food for Health. His goal was to reconnect with his roots and create a product that was both flavorful and beneficial for health.

The business model is direct-to-consumer, selling its products, including the flagship Olixir olive oil, flavored oils, and organic olives, through its website. The company emphasizes a 'fresh from the harvest' approach, ensuring customers receive oil from the most recent production cycle, which occurs annually around October. Olixir's production method involves harvesting olives early in the season when they are still green to maximize their polyphenol content, which are powerful antioxidants. The olives are cold-pressed within 12 hours of being picked using a low-oxygen system and then filtered to ensure stability and preserve nutrients. This process results in an oil rich in Vitamin E and antioxidants, which are linked to cardiovascular health benefits. The product is certified organic under both EU and Swiss standards.

The brand has gained recognition, winning the Great Taste Award for three consecutive years and being used by top chefs. The company's philosophy is rooted in working with nature, avoiding pesticides, and combining traditional methods with scientific understanding to harness the nutritional benefits of their ingredients.

Keywords: organic olive oil, extra virgin olive oil, Sicilian olive oil, high-polyphenol, direct-to-consumer, Food for Health, cold-pressed olive oil, Sergio Panzarella, antioxidant-rich, cardiovascular health, organic farming, sustainable agriculture, gourmet food product, e-commerce, family business, artisanal food, Mediterranean diet, healthy fats, food production, single-origin olive oil