OLIVA

OLIVA Inc. operates in the fitness technology sector, aiming to address and resolve challenges within the Japanese fitness industry. The company was founded in January 2018 by Atsuhiro Nagata. The core of their business is "Fitmo," a portal website designed to connect personal trainers with users, thereby tackling the issues of trainer client acquisition and the high barrier to entry for individuals seeking personal training.

The company's mission is to increase the fitness population in Japan by creating opportunities for people to engage with personal training. They operate with a vision to build a business that benefits all stakeholders, including users, trainers, and employees. The team is composed of young professionals, many of whom left positions in large corporations to focus on the company's service, bringing expertise in web marketing, SEO, and engineering.

In January 2019, OLIVA raised approximately 20 million yen through a third-party allotment of new shares to fund its growth.

Keywords: fitness technology, personal training, wellness platform, trainer matching, gym portal, client acquisition, Fitmo, Japanese fitness market, health and wellness, physical fitness, SEO, web marketing, workout.