Oldwood Kids
Handmade wooden toys and furniture for children.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
Oldwood Kids is a Russian brand specializing in the design and creation of handmade wooden toys and children's furniture. The company operates through its e-commerce website, oldwoodkids.ru, and its presence on social media platforms like Instagram, which showcases its product range and engages with customers.
The product portfolio includes a variety of items designed to foster creative play and development in children, such as play kitchens, workbenches, dollhouses, and various play food sets, all crafted from wood. The brand emphasizes the use of natural materials like beech and pine, finished with water-based paints and varnishes, positioning its products as safe and eco-friendly options for families. In addition to toys, Oldwood Kids offers functional children's furniture, including tables, chairs, and shelving units, maintaining a consistent aesthetic focused on natural wood and minimalist design.
The business model is direct-to-consumer (D2C), with products sold and shipped directly from their workshop. This approach allows the company to maintain control over production quality and customer relationships. The target market consists of parents and gift-givers seeking high-quality, durable, and aesthetically pleasing alternatives to mass-produced plastic toys and furniture.
Keywords: wooden toys, children's furniture, handmade toys, eco-friendly toys, educational toys, pretend play, play kitchens, dollhouses, kids decor, nursery furniture, Russian brand, D2C e-commerce, natural materials, Montessori toys, toddler gifts, play sets, wooden play food, children's workbenches, kids room design, artisanal products