Ohza

Ohza is a beverage company operating in the rapidly expanding ready-to-drink (RTD) cocktail market, specializing in canned, wine-based cocktails. The company was founded in June 2019 by Ryan Ayotte, who was inspired after a messy attempt to mix mimosas on a boat off Cape Cod, Massachusetts. Spotting a gap in the market for a convenient, high-quality sparkling wine cocktail, Ayotte, despite having a background in finance and private equity, launched the company to offer a less caloric and less sugary alternative to traditional brunch cocktails.

The company's product line includes mimosas, bellinis, and sangrias, all crafted with sparkling wine from the Finger Lakes region of New York and real fruit juice. These beverages are marketed as having up to 80% less sugar and 60% fewer calories than their hand-mixed counterparts, while also being gluten-free, vegan, and free of artificial preservatives. Ohza targets consumers seeking convenience without compromising on taste or quality, positioning itself as a premium yet accessible option for any occasion. A significant milestone was achieved when musician Joe Jonas became a co-owner in 2022, launching his own line of Fizzy Sangrias with the brand.

Ohza employs an omnichannel business model, generating revenue through both direct-to-consumer (D2C) e-commerce sales in over 40 states and a robust retail presence. The company pivoted heavily towards its online platform in March 2020 due to the pandemic, which proved to be a critical move for its growth. Its products are available in major national chains such as Walmart, Whole Foods, Costco, and Total Wine & More, supported by distribution partnerships with industry leaders like Southern Glazer's and Breakthru Beverage. Since its inception, Ohza has raised over $4 million in funding from investors including CircleUp Growth Partners and Talent Resources Ventures. According to a report, Ohza was acquired by Saranac (F.X. Matt Brewing Company) in September 2024.

Keywords: ready-to-drink cocktails, canned mimosa, canned sangria, sparkling wine cocktails, Ryan Ayotte, Joe Jonas, low-sugar alcoholic beverage, direct-to-consumer alcohol, omnichannel beverage sales, convenient cocktails, brunch drinks, premium canned cocktails, beverage industry, alcohol e-commerce, F.X. Matt Brewing Company, CircleUp Growth Partners, Southern Glazer's, Breakthru Beverage, wine-based RTD, better-for-you alcohol