OggiFinogi

OggiFinogi, established in 2008, specialized in providing advanced rich media and video advertising solutions. The company was co-founded by Michael Hyman, who also served as its CEO. Based in Bellevue, Washington, with an additional office in New York, the firm positioned itself as an expert in developing highly interactive rich media formats for brands.

The company's core offering was its Real Time Rich Media (RTRM) products, designed for marketers purchasing audience-based media through advertising exchanges, demand-side platforms, and ad networks. OggiFinogi's technology enabled the embedding of various functionalities, from video to fully interactive websites, directly within a standard ad unit. This addressed a significant obstacle for brand marketers by allowing rich media to function within a real-time bidding environment. The services included highly interactive video advertising in both banner and interactive pre-roll formats, which were recognized for driving significant interactive rates. The company focused on complete creative development and rapid turnaround times to deliver high-impact, feature-rich ad units with advanced analytics.

OggiFinogi catered to a broad range of clients, including major brands like Bing, Best Buy, Sony, NBC, and Paramount, and worked with over one hundred brands across sectors such as consumer packaged goods, retail, entertainment, and finance. By 2011, its platform reached over 150 million unique users across more than 2,500 publisher sites. The company's business model revolved around providing these technology-driven advertising services to brands and agencies. In August 2010, OggiFinogi secured $2 million in a Series A funding round led by Greycroft Partners, with participation from iNovia Capital and Contour Venture Partners, to expand its national presence and engineering team. This investment valued the company at $10 million.

A significant milestone in the company's history was its acquisition by Collective, a provider of media and technology solutions for display and video advertising, on February 24, 2011. Following the acquisition, OggiFinogi continued to operate as a subsidiary of Collective, integrating its creative and technical capabilities with Collective's access to publisher and marketer channels to offer a comprehensive video advertising solution.

Keywords: rich media advertising, video advertising platform, interactive pre-roll, ad technology, Real Time Rich Media, RTRM, multi-screen advertising, ad exchanges, demand side platforms, interactive banners, online advertising, ad analytics, brand advertising, creative development, Michael Hyman, Collective acquisition, Greycroft Partners, iNovia Capital, Contour Venture Partners