ofNature

ofNature is a family-run skincare company based in Mid-Wales that produces natural, organic, and vegan products. Founded in early 2023 by Emma and her two sons, the company was established out of a need for high-quality, truly natural skincare suitable for sensitive skin.

The business operates on a direct-to-consumer model, selling its products through its website, ofnature.co. The product line includes serums, creams, cleansers, and exfoliators, all formulated with plant-based ingredients and produced in small batches to ensure freshness. ofNature emphasizes a "skincare, not cosmetics" philosophy, focusing on the health and well-being of the skin. A key feature of its business model is a strong commitment to environmental conservation, with 40% of its profits donated to projects aimed at protecting and restoring natural habitats, such as the Amazon rainforest. The company is also carbon-negative and a certified B Corporation.

Sustainability is central to the company's operations, highlighted by its "EcoLoop" program, which encourages customers to return empty bottles for reuse or recycling in exchange for rewards. The packaging primarily uses glass and wood to minimize environmental impact. All products are certified by COSMOS as organic and 100% natural, and by PETA as cruelty-free and vegan.

Keywords: natural skincare, organic skincare, vegan skincare, sustainable business, conservation, B Corp, direct-to-consumer, family-run business, carbon-negative, cruelty-free, PETA certified, COSMOS organic, circular economy, eco-friendly packaging, small-batch production, sensitive skin, profit for purpose, Amazon conservation, Welsh business, ethical skincare