Official AI

Official AI

Control your digital likeness by publishing your own, approved training data for use by generative AI tools.

HQ location
Seattle, United States
Launch date
Employees
Enterprise value
$8—12m
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Official AI operates as a deep-tech platform focused on the creation and management of authentic AI-generated media, positioning itself at the intersection of intellectual property rights and generative AI.

The company was founded in 2023 by CEO Dave Siegfried and CTO John Pletka. Siegfried's background includes co-founding the music licensing platform Audiosocket, which provided him with deep expertise in intellectual property and licensing that is central to Official AI's mission. Pletka brings extensive experience as an engineering leader. The founding team was assembled in partnership with venture studios Pioneer Square Labs (PSL) and Mūdita Ventures.

Official AI addresses the challenges of consent, credit, and compensation in the digital era. The business provides a platform where brands and talent, such as athletes and musicians, can securely collaborate on the creation of photorealistic AI images and videos. Its core offering is a patented "vault technology" which securely stores a person's likeness, creating a unique blueprint that can be used for the authorized generation of synthetic media. This ensures that individuals maintain control over their name, image, and likeness. Furthermore, the platform incorporates provenance technology, aligning with standards like C2PA, to track the origin and usage rights of every asset, allowing for transparent rights management and brand integrity.

The company's business model appears to be centered on licensing fees and providing its platform as a service to its clients, which include brands and notable estates like that of Humphrey Bogart. The platform allows clients to remix existing content, generate new campaign materials, and create content that might otherwise be cost-prohibitive, all while maintaining approval control. Official AI was incubated within the startup studios of PSL and Mudita and has secured $3 million in seed funding to date, with investors including AI Fund, Mudita Management, WebSummit Vancouver, and PSL Studio.

Keywords: generative AI content, identity protection, digital likeness, consent-based AI, AI-generated media, content authentication, intellectual property AI, brand and talent collaboration, synthetic media, provenance technology, rights management, AI image generation, AI video creation, deep-tech marketplace, Dave Siegfried, John Pletka, AI content licensing, digital identity monetization, secure AI collaboration, media provenance, C2PA, photorealistic AI

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