Offers.com

Offers.com operates as an online marketplace connecting consumers with a wide array of coupons, promotional codes, and product deals. The company aggregates discounts from thousands of retailers and brands, positioning itself as a comprehensive destination for shoppers aiming to save time and money. Its business model is rooted in affiliate marketing; when a consumer uses a code or clicks through to a partner merchant's site to make a purchase, Offers.com typically earns a commission. The service is free for consumers, with revenue generated from these merchant partnerships.

The company's journey began in 2003 when founder Steve Schaffer, a seasoned entrepreneur with a background in online marketing and consumer software, started a predecessor company in Palo Alto, California. This initial venture, Vertive, Inc., created and managed over 20 different websites focused on specific product and service categories. In 2004, the company relocated to Austin, Texas, to tap into the city's growing tech talent pool. The idea to consolidate these disparate sites into a single, all-encompassing savings platform led to the official launch of Offers.com in February 2009. This move was bolstered by the acquisition of the premium domain name, which Schaffer believed lent the new brand instant credibility.

A significant milestone occurred in 2010 when the company accepted a $7 million growth equity investment from Susquehanna Growth Equity to accelerate its expansion. This period of growth culminated in the acquisition of Offers.com by digital media company Ziff Davis on New Year's Eve 2015. Under Ziff Davis, Offers.com became part of a larger portfolio of shopping and tech commerce brands, including RetailMeNot and PCMag, which expanded its resources and network. The platform's core service involves a team of specialists who find, test, and verify offers to ensure their validity, complementing technology with human oversight. To further integrate into the user's shopping journey, the company provides mobile applications for both iOS and Android and a browser extension that automatically alerts users to available discounts while they shop online.

Keywords: coupon codes, promotional deals, online marketplace, affiliate marketing, consumer savings, e-commerce discounts, deal aggregation, Steve Schaffer, Ziff Davis, Vertive, Susquehanna Growth Equity, digital coupons, retail partnerships, shopping browser extension, mobile coupon app, online shopping tools