OfferMoments

OfferMoments is a marketing technology company that developed a personalized, programmatic digital billboard. Founded in 2014 by Abdul Alim and Shahzad 'Shaz' Mughal, the concept was inspired by the 2002 film 'Minority Report' and the idea of creating interactive advertising screens that react to individuals. The company's core product is a retail-based advertising screen that uses facial recognition and mobile data to deliver personalized offers to consumers as they approach.

The technology works through a software development kit (SDK) embedded in mobile gaming apps, which sends a user's phone ID and social media information to OfferMoments' cloud platform. As a person walks toward the billboard, the system retrieves their demographic data and generates a real-time advertisement, often incorporating their social media photo. For advertisers, the platform offers a self-service, programmatic bidding system for out-of-home (OOH) ad slots, making it accessible and affordable for smaller retailers. This model provides accountability, allowing advertisers to track who sees their ads and who converts.

The Manchester-based startup gained early recognition, winning the Innovation Business of the Year at Venturefest in 2014 and the People's Choice award at Prince Andrew's Pitch@Palace event in 2016. By September 2017, OfferMoments had secured £1.5 million in funding from investors including Michael Edelson, a director of Manchester United, and Apadmi Ventures. This investment was intended to fund the development of a new OOH advertising product. The company later rebranded to Bidooh in 2018.

Keywords: out-of-home advertising, OOH, programmatic advertising, digital billboards, facial recognition advertising, personalized marketing, retail technology, adtech, mobile data advertising, real-time bidding, Abdul Alim, Shahzad Mughal