Offerista Group

Offerista Group, which has rebranded and now operates as Shopfully, functions as a shopper marketing network specializing in digital, location-based solutions for the retail and manufacturing sectors. The company was established in 2016 by Managing Directors Tobias Bräuer and Benjamin Thym, with Benjamin Thym currently serving as CEO. Under their leadership, the firm has grown into a significant European shopper marketing network.

The company's core business revolves around driving foot traffic to physical stores for its clients, which include retailers and consumer brands. This is achieved through a 'Drive-to-Store' model that leverages digital marketing to connect with consumers and guide them to the point of sale. Offerista's business model is centered on providing customized, cross-channel digital campaigns. These campaigns place advertising messages across a variety of user-relevant platforms to generate consumer interest and attract them to stores. Revenue is generated by providing these digital commercial marketing services that aim to measurably increase visitor frequency for their clients.

The service portfolio includes digital brochures, geo-based push notifications, and advertising on high-reach channels like social media and premium native platforms such as Microsoft Bing. Offerista employs a 360-degree approach, creating cross-channel concepts within its Shopper Marketing Network to engage consumers at every point of their purchasing journey. A key feature is the use of real-time analytics and consumer behavior data to optimize campaigns for in-store visits. The company has also developed proprietary technology that utilizes first-party data. A significant milestone was its merger with Prospecto Group in 2020, which expanded its reach in Central and Eastern Europe. More recently, Offerista joined forces with its sister company, Shopfully, rebranding under the Shopfully name to create a unified entity. This integration establishes them as a major Drive to Store player in Europe, operating in 25 markets and reaching 200 million shoppers globally with a team of 450 employees.

Keywords: digital retail marketing, shopper marketing, location-based marketing, drive-to-store, cross-channel campaigns, retail advertising, consumer brand marketing, digital brochures, geo-targeting, point of sale traffic, consumer engagement, retail media, mobile marketing, Prospecto Group, Shopfully, Tobias Bräuer, Benjamin Thym, European retail, customer journey marketing, digital promotions, in-store traffic, marketing analytics, brand activation, retail technology solutions, CEE retail market