Offerilla
The most popular marketplace for local discounts in Finland that connects consumers with local merchants by offering a platform for exciting discounts of local services and activities.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| EUR | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 59 % | 4 % | 16 % | (12 %) | (13 %) | (13 %) | 12 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | - | 3 % | - | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (7 %) | (19 %) | 3 % | 1 % | (13 %) | (12 %) | 1 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | 68 % | 130 % | 112 % | 127 % | - | - | - |
Source: Company filings or news article
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Offerilla operates as a digital marketplace headquartered in Helsinki, Finland, specializing in connecting local merchants with consumers through discounted deals. The company was established in 2016 to occupy a market space that opened up after Groupon exited the Nordic countries in late 2015. Its founding team, which included CEO Mikko Ollikkala and former Groupon Finland country manager Risto Juntunen, leveraged their prior experience in the daily deals sector to shape the new venture. Ollikkala also co-founded the Finnish health platform FitFashion.fi.
The firm's business model centers on offering a risk-free marketing channel for local service providers and entrepreneurs to attract new customers. For consumers, Offerilla provides a platform to purchase vouchers for a wide array of services at reduced prices. These services span categories such as restaurants, beauty treatments, wellness services like massages and dental care, automotive maintenance, and various activities. The company curates its deals to align with seasonal demand, ensuring relevance and value for its user base. The platform primarily generates revenue by taking a commission from the sales of these discounted vouchers sold on behalf of its merchant partners.
In September 2017, the Finnish media conglomerate Kaleva acquired Offerilla, positioning it as an operating subsidiary. This acquisition integrated Offerilla into a larger media ecosystem while it continues to operate its core business. The platform serves numerous cities across Finland, including Helsinki, Tampere, Turku, and Oulu, providing a geographically focused approach to its deal offerings. Keywords: daily deals, local discounts, e-commerce marketplace, consumer services, customer acquisition, digital marketing, merchant platform, online vouchers, service discounts, Finnish market